"Engines of 'influence' work exactly the way power flows when you flip a switch"
Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights
N Mahalakshmi - August 21, 2017
The science of influence
NYT bestselling author Robert Cialdini on how to make your audience receptive to your pitch
March 25, 2017
Focusing on the small things
An excerpt from 'The Small Big: Small changes that spark big influence' by Steve Martin, Noah Goldstein & Robert Cialdini
July 21, 2016
Ranting of a value investor
Economic growth is in limbo but asset prices continue to be valued abstractly
Chaitanya Dalmia - December 15, 2015
Kunal Shah
The founder of FreeCharge is fascinated by the endless possibilities in chess
December 11, 2015
More than just business
Gaurav A Parikh, MD of Jeena Scriptech Alpha Advisors reviews 'Screw business as usual' written by Richard Branson
July 18, 2015