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A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally

Adidas India is launching premium brands to scale its presence and counter competition

What would a natty gent be without his accessories? Arguably the hottest subject in men’s fashion right now, they are finally earning their due

Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'

King of kitsch Manish Arora wows the world with his latest offering 

If you haven't been paying attention to what you wear around your ankles, this one's for you

Brand Dhoni is super big business but is Mahi overstretched?

When it comes to clothes for the young, retail chains and small street shops hold their own ground

It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?

Abysmal policy inaction by UPA-IIhas pushed the Reserve Bank, not to mention the country, into a very precarious position

Reebok’s branding for the Indian market is set to match its international standards with CrossFit