Reliance Tira: The Mammoth In The Beauty Store
From the brand power of its parent company to the near absence of a strong rival in the burgeoning beauty and personal care industry and an omnichannel strategy for market penetration, Reliance Retail’s Tira, launched last month, has a lot going for it. Will others be able to hold their own?
Vinita Bhatia - April 29, 2023
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Power of imagination
Our country of 1.3 billion people has immense potential, but it needs to be unleashed. Industry experts put on their thinking caps
N Mahalakshmi - August 26, 2020
‘Tea’pping point
With its gourmet offerings, Teabox has moved the modest chai much beyond mass produced and machine tea
Shruti Venkatesh - August 29, 2019
Oasis Of Hope
Our special edition, Power of I, analyses entrepreneurial success stories, companies that are constantly innovating and charting their own journey
N Mahalakshmi - August 16, 2019
More Power To Them
The truism that if one can succeed in India, then one can succeed anywhere in the world is not bereft of merit as it is still not easy to do business here
N Mahalakshmi - August 16, 2018
Indian Ingenuity
Outstanding companies that exemplify the power of Indian enterprise
N Mahalakshmi - June 07, 2017
Beyond Brainstorming
Paul Writer's Jessie Paul discovers ways to make those ideation sessions more effective in R Sridhar's book
July 01, 2017
Standing apart
The Power of I — Outlook Business’ special edition highlights India’s islands of proficiency.
N Mahalakshmi - July 03, 2015
The power of India
This special issue features six companies that have created brands that stand out in the international arena
N Mahalakshmi - August 11, 2015