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Ford India looks to shatter its ‘costly ownership’ perception with a witty take on gossipmongers

Shawn Achor's Big Potential tells us how building relationships with positive influencers can help you get closer to your goals

Clint Watts writes how social media makes it possible for cyber criminals to influence public perception  

The PNB-fraud has dimmed investor perception about PSU banks, but selective bottom-fishing continues in SBI and Bank of Baroda

University of Miami professor Caleb Everett on how the invention of numbers defines our perception of the world

Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?

In the second part, Akash Prakash of Amansa Capital talks about capturing the gap between perception and reality