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What makes SKM Egg Products India’s most innovative export-oriented food processing unit

Rajesh Jain, MD and CEO, Lacoste India, on how affordable luxury brands can create a strong customer pull

Bharti Axa Life Insurance’s CEO Sandeep Ghosh on how to avoid mis-selling

Sunil Jose, senior area VP and country leader, Salesforce India on five ways to exceed customer expectations

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Astral Poly Technik’s Vijay Parikh sells stock worth Rs.385 million as the plumbing products and adhesives maker hits an all-time high

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money

Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Mumbai-based ARKidzoo makes AR based interactive products for children that promises hours of fun and learning

ITC is banking on its distribution and differentiated products to become a serious player in the highly competitive dairy industry . Can it pull it off? 

Log 9 is an intrepid three-year-old nanotech start-up experimenting with graphene to create game-changing purification products and R&D alliances

Parle G’s latest campaign is a hat-tip to its popularity that cuts across generations

Businesses are using digital reach to co-create products with customers

Clensta’s waterless products for personal hygiene could be a game-changer for the healthcare industry and defence forces

IP-driven optical and data networking products have enabled this Indian company to make its mark in 70 countries around the world

Manpasand Beverages’ dream run is being questioned as the auditor’s untimely exit raises a red flag

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Promoter’s market purchase fails to arrest slide in Manpasand Beverages

Dairy companies are growing by venturing beyond their home market and launching value-added products

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

A few hours on the tennis court is all that the Parle Agro CEO needs to regain her focus on work

After learning every nuance of the business from her dad, Schauna Chauhan has drawn up her own ambitious blueprint for Parle Agro

The CEO of SKM Egg Products balances the cyclical risk in his business through relatively low-risk personal investments