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What makes SKM Egg Products India’s most innovative export-oriented food processing unit

Rajesh Jain, MD and CEO, Lacoste India, on how affordable luxury brands can create a strong customer pull

Bharti Axa Life Insurance’s CEO Sandeep Ghosh on how to avoid mis-selling

Sunil Jose, senior area VP and country leader, Salesforce India on five ways to exceed customer expectations

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Promoter’s market purchase fails to arrest slide in Manpasand Beverages

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

A few hours on the tennis court is all that the Parle Agro CEO needs to regain her focus on work

After learning every nuance of the business from her dad, Schauna Chauhan has drawn up her own ambitious blueprint for Parle Agro

The CEO of SKM Egg Products balances the cyclical risk in his business through relatively low-risk personal investments

Parle Agro's Nadia Chauhan is not only an experimental foodie but also a traveller at heart

Amazon’s Global Selling program is providing a much-needed platform to Indian sellers to export their products across the US and other markets 

From wall sconces to 3-D printed vases – these luxury home décor products enhance the homeliness of your homes

After making its mark in the traditional spices business, MTR foods is now eyeing the growing breakfast market    

The story of how KRBL became the world’s biggest exporter of basmati rice

Frooti gains market share as Parle Agro goes for a complete product and marketing overhaul

In its new campaign, Parle Products goes whacky to stay relevant

Despite a turbulent year at work, businesses at Erode believe the worst is over

Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

Timothy Oulton shares how he blends his passion for vintage products with his furniture design company

Thanks to GoCoop, weaver cooperatives are now selling their products online

Kamal Kisan seeks to ease the troubles of small farmers with its low cost and easy-to-use products

Godrej’s Kala Hit is back with a lemony vengeance

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