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Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Parle G’s latest campaign is a hat-tip to its popularity that cuts across generations

Chennai-based Hatsun Agro has leveraged technology along with its direct procurement model to become a leading milk supplier in the south

Manpasand Beverages’ dream run is being questioned as the auditor’s untimely exit raises a red flag

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Promoter’s market purchase fails to arrest slide in Manpasand Beverages

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

A few hours on the tennis court is all that the Parle Agro CEO needs to regain her focus on work

After learning every nuance of the business from her dad, Schauna Chauhan has drawn up her own ambitious blueprint for Parle Agro

Founder RG Chandramogan of Hatsun Agro milks 3.15 million shares for a creamy Rs.231.53 crore

Parle Agro's Nadia Chauhan is not only an experimental foodie but also a traveller at heart

Kheyti's "greenhouse-in-a-box" aims at ensuring predictability in a farmer's income

Stellapps is deploying affordable IoT solutions to weed out inefficiencies in dairy farms

Frooti gains market share as Parle Agro goes for a complete product and marketing overhaul

Welspun Corp promoters continue to build on their holdings

In its new campaign, Parle Products goes whacky to stay relevant

Chaman Lal Setia, which has seen a sales CAGR of 17.5% in six years despite no capex, is the country's most efficient rice processor

Many stocks are trading at a low price but one should be wary of buying them

Suma Agro is improving crop yields by restoring soil fertility in an organic way

Erode has staved off the downturn by building regional brands and adhering to price discipline 

CEO Varun Berry has baked up growth at Britannia. Can he keep it crispy?

Why Nadia Chauhan Kurup of Parle Agro prefers kickboxing over yoga to beat the blues

Bhushan Agro’s unique lease-your-land concept is quietly gaining      acceptance among farmers — no mean achievement in a country where land is dearer than lives