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Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Parle G’s latest campaign is a hat-tip to its popularity that cuts across generations

Manpasand Beverages’ dream run is being questioned as the auditor’s untimely exit raises a red flag

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Promoter’s market purchase fails to arrest slide in Manpasand Beverages

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

A few hours on the tennis court is all that the Parle Agro CEO needs to regain her focus on work

After learning every nuance of the business from her dad, Schauna Chauhan has drawn up her own ambitious blueprint for Parle Agro

Parle Agro's Nadia Chauhan is not only an experimental foodie but also a traveller at heart

Frooti gains market share as Parle Agro goes for a complete product and marketing overhaul

In its new campaign, Parle Products goes whacky to stay relevant

CEO Varun Berry has baked up growth at Britannia. Can he keep it crispy?

Why Nadia Chauhan Kurup of Parle Agro prefers kickboxing over yoga to beat the blues

Popular for over two decades, Frooti has now revamped itself with a new logo, packaging and ad campaign

Parle Products is going clean with its litter-free campaign

How a Kolkata-based biscuits brand is giving industry heavyweights a run for their money

The fortified & functional beverages market is seeing a clear shift as new players look to create niche categories

Having perfected the art of trading in grains, Cargill now wants to make its mark in branded staples

Ramesh Chauhan’s thirst for creating iconic brands is unquenchable

Cricket advertising has been a breeze so far, but those splurging on it are now asking some hard questions

Standard size packaging will force FMCG companies to focus on the product instead of its price and help the consumer choose better

Innovative ads get brands the necessary eyeballs, but  sustainability is in question