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Can good marketing fool people all the time?

Start up businesses are exploiting the power of Facebook’s reach in order to target their audience with zero marketing spend

Profiling the country’s fastest growing companies, aptly mirrors the turbulence that India Inc went through in 2013

The second edition of outlook Business’ annual listing has an eclectic mix of companies across sectors

To make the best of a slowdown, you have to innovate bravely and set goals realistically, believes R Gopalakrishnan, former director of HUL and Tata Sons

Check out our list of India's fastest growing companies

Ambit Capital’s head of research, Nitin Bhasin, on what separates a handful of Indian companies from the also-ran

Sunil Jose, senior area VP and country leader, Salesforce India on five ways to exceed customer expectations

The guru of forensic accounting, Howard Schilit, on the games companies play

A quick look at the companies who made it to the 4th edition of Fastest Growing Companies - Rank 6 to 1

A quick look at the companies who made it to the 4th edition of Fastest Growing Companies - Rank 11 to 7

A quick look at the companies who made it to the 4th edition of Fastest Growing Companies - Rank 16 to 12

A quick look at the companies who made it to the 4th edition of Fastest Growing Companies - Rank 22 to 17

A quick look at the companies who made it to the 4th edition of Fastest Growing Companies - Rank 26 to 22

In a year that was challenging, Outlook Business takes a look at companies that weathered the storm

Martin Prosperity Institute's director Roger Martin is a champion doer and a practical idealist 

Mckinsey Global Institute's Richard Dobbs on how technology has disrupted the traditional way of doing business

The billionaire professor who funded Google when it was a start-up

Bill Nygren is the rare value manager to have identified the potential in tech stocks quite early

Muddy Waters Research founder Carson Block is the reclusive crusader who digs up accounting frauds

Sunil Duggal, CEO, Dabur India, on ways to control distribution costs

Giverny Capital’s Francois Rochon on sizing up management, and why investing is an imprecise art

Four entrepreneurs share their journey of scaling up and going global at the Smart Enterprise Cluster Meet in Pune — Part 2

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

The macro headwind may be getting worse for the infra sector, but a handful of companies with robust order book could just weather the dust storm

He has seen various crises in his years working in companies such as PepsiCo, Nokia, and HUL. He believes a slowdown is when you draw your teams closer and go shopping for bargain buys