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Bournvita's new campaign tells parents why they should look beyond the academic scorecard and let children follow their dreams

Be it in life or work, American Express has got your back

KFC's beloved mascot invites everyone to come explore a new world

Madhya Pradesh Tourism presents the state through its tourists' eyes 

Coca-Cola wants you to share a coke and reignite relationships in its new campaign

Amazon wants you to upgrade your lifestyle with its Alexa-enabled Echo

Can good marketing fool people all the time?

Pidilite Industries’ Fevicol reinforces why it’s the best waterproof adhesive in yet another local-flavoured ad

5Star 3D promises to transport you to new places, after just one bite

Pidilite Industries’ Fevikwik forges a new bond with its women customers

Reliance General Insurance takes the four-legged route in its latest commercial for car insurance

In a battle of crusts, Pizza Hut shows who’s the ultimate winner

Wild Stone has a new take on the old theme of attraction

Sprite wants you to defy the labels and be yourself 

CEAT Tyres reminds customers that investing in tyres can help save money too 

Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'

KFC India urges consumers to make a smart choice 

The advertising mavericks' 20-year-old friendship perfectly balances quirk and business

Hardcore foodies that they are, Sideways Consulting's founders have spiced up their friendship with trust, honesty and candour

Cadbury 5 star's popular duo are back promoting the all new variant

ICICI Lombard's latest ad is about offering fitness-based solutions