In the Market, Old Is Gold
There was a lot of hype around the growth potential of new age brands like Zomato, Paytm and Nykaa at the time of launch of their initial public offerings two to three years ago, but the poor show of these IPOs at the bourses reflected the sentiments of increasingly cautious investors who prefer to bet on the strong fundamentals of legacy companies
Devanshu Singla - December 29, 2023
She Rules The Digital Kingdom
The Indian woman consumer is forcing all—brands, social media, even experts—to take notice. She is shopping, learning, interacting in digital universe & owning it
Pallavi Chakravorty - February 27, 2022
The Real Nykaa
How Falguni Nayar turned a beauty and fashion e-commerce platform into the only profitable unicorn to be listed in India and, in the process, also became India’s richest self-made woman billionaire is one spectacular tale
Pallavi Chakravorty - November 28, 2021
21 Changemakers
Outlook Business takes a look at 21 newsmakers of 2021. From corporates to common people, here are those that shaped the year
Kamalika Ghosh - November 30, 2021
The Man With No Regrets
In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?
Shruti Sonal - August 31, 2021
Hitting the sweet spot
For these e-commerce players, profit is not just another pipe dream
N Mahalakshmi - May 25, 2020
Why vertical e-commerce players will thrive despite being worst hit by COVID-19
These ‘masters of one’ will retain their edge through efficient execution and capital efficiency
Kripa Mahalingam - May 22, 2020
Redefining beauty
Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty
Shruti Venkatesh - January 22, 2020
Who’ll bag the next billion?
India is churning out more unicorns than ever before, thanks to the digital transformation. We give you the start-ups next in line to hit the coveted valuation
Kripa Mahalingam - August 13, 2019
E-tail gets Real
After strengthening their presence online, e-commerce players sniff out a lucrative market offline
Shruti Venkatesh - July 26, 2019