Winning the Game of Bulls and Bears
While retail investors rushed to make hay as small- and mid-cap stocks shone at the bourses, institutional investors stayed away, guided by traditional wisdom that warned them against the exuberance in the stock market. The mid-March crash, dominated by the smaller segments, proved their point
Harshita Dudeja - March 27, 2024
Fast-Mover Advantage in Quick Commerce
In the David and Goliath battle for quick-commerce supremacy, underdogs like Blinkit and Zepto are winning against giants Walmart and Amazon. Instant shopping is not only heralding in a new era of convenience but is also rewriting the rules of the game
Mahima Sinha - March 27, 2024
When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
Facing GenAI: Can Indian IT Companies Evolve To Turn a Global Monster Into an Ally?
The Indian IT industry is boldly confronting the generative AI challenge, arming its workforce with cutting-edge training and delving into clients’ needs. Yet, in the ever-competitive realm of emerging technologies, even as it stands resolute and fully committed to mastering the intricacies of the AI landscape, some firms may find themselves at risk of falling behind
Vinita Bhatia - December 29, 2023
The Architect Of Indian Paparazzi
Recently on his birthday, all the major Instagram photographers like viral Bhayani, Manav Mangalani, Yogen shah and Varinder Chawla collectively thanked Prabhat Choudhary, the founder of India’s biggest entertainment public relations agency Spice PR for his contribution in building Indian paparazzi on social media. Prabhat is perhaps the most sought-after media strategist in Indian entertainment, and top celebrities of Bollywood and Tollywood are his clients. Here is the edited excerpt from his interview with Outlook Business
Outlook Business - December 05, 2023
The Highway Man
A visionary when it comes to recognising the role of highways in the growth of a country’s economy, Union transport minister Nitin Gadkari has been instrumental in the rapid expansion of the road network in the country. He is confident that it will be on par with that of the US by the next year
Abdul Haleem Sherif - December 01, 2023
Ritesh Agarwal Discusses Entrepreneur’s Balance
Founders can now decide how to balance various aspects, accounting for some trade-offs, allowing them to grow sustainably in resource-constrained times
Ritesh Agarwal - October 31, 2023
Corporate Travel Zooms Out to Reality: Aashish Gupta
MICE segments of corporate travel have demonstrated robust signs of growth
Aashish Gupta - September 30, 2023
Byju On The Corporate Guillotine
Will educator-turned-entrepreneur Byju Raveendran be sidelined in—or even ousted from—his eponymous edtech as the newly constituted board advisory council struggles to bring the company back on to the profitability path?
Vinita Bhatia - August 28, 2023
The Constant Learner
Raghavendra Vaidya, MD and CEO of Daimler Truck Innovation Center India, is a man of varied and deep interests. From riding bikes to automating things at home, from making furniture to constantly studying new subjects and listening to old Hindi songs, he pursues all of them with passion
Chitra Nair - August 28, 2023