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A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally

Adidas India is launching premium brands to scale its presence and counter competition

What would a natty gent be without his accessories? Arguably the hottest subject in men’s fashion right now, they are finally earning their due

Why a brand represents much more than its logo or service

Adidas encourages India to support unconventional sports and athletes in its Fan The Fire campaign

3Dexter puts the fun back in learning for school kids across the country

Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'

Brands get bolder on the web as digital advertising gains momentum

An extract from the autobiography of Phil Knight, co-founder of Nike

Kering CEO François-Henri Pinault ruling out selling the German brand despite losing market share

Professor and author Anil K Gupta on the successes and failures of Chinese companies

If you haven't been paying attention to what you wear around your ankles, this one's for you

Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function

Cricket advertising has been a breeze so far, but those splurging on it are now asking some hard questions

When it comes to clothes for the young, retail chains and small street shops hold their own ground

Reebok’s branding for the Indian market is set to match its international standards with CrossFit