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Can good marketing fool people all the time?

Start up businesses are exploiting the power of Facebook’s reach in order to target their audience with zero marketing spend

If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did

If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money

Oil marketing companies have hit a 52-week low on the back of hardening crude and rupee depreciation

Semly Pro's 'negative keywords' tracker saves money on digital marketing

Darren Bridger explains how insights from the field of neuro design can enhance customer engagement

How OnePlus succeeded with an unconventional marketing strategy

AI is fast becoming mainstream with companies now using it to enhance their marketing strategy

Here's how to build a fulfilling professional life  

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

It all starts with a brave small step, Oxemberg iterates in its latest campaign

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

In its latest campaign, Haier presents itself as a unifier of eccentric members in each family

Uber India assures its drivers of support at all times

Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights

Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'

Marketing guru and author Seth Godin on how you can become indispensable to your organisation 

Frooti gains market share as Parle Agro goes for a complete product and marketing overhaul

The Atlantic's Derek Thompson reveals the elusive secret to marketing success in 'Hit Makers' 

PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity