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With its new campaign, Maggi urges millennials to step into the kitchen and become independent

How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands

A look at how well-known brands across businesses have plodded their way through controversies

Researchers study the impact of false claims on consumer demand

Wai Wai has long conquered the northeast market and is now eyeing the rest of the country