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AI is fast becoming mainstream with companies now using it to enhance their marketing strategy

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media

Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function

Private labels are the mainstay of global retailers but it will be a while before they make their mark in India

Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?

Pierre-Yves Arzel, managing director, L'Oreal India, offers suggestions to make a global brand succeed in India

Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid

Mukesh Bansal, founder and CEO, Myntra, lists five musts while  building an e-commerce business

Raise the fashion bar at office with these high-end wardrobe essentials

From Ooty to Daman, these luxury villas have left no stone unturned to provide a relaxed stay

Experience the opulence fit for a king by checking into one of these exquisite luxury suites 

Fiat Chrysler, Mercedes Benz and Audi are redefining the luxury SUV space

Time to indulge yourself in an exotic spa experience

ShopClues reiterates its ‘pro-money’ positioning with its latest commercial

Officially commissioned portraits speak volumes about lineage

In Delhi, there is one bookstore for sure that celebrates reading

TAB Cabs promises to bring a higher level of comfort to the Mumbai commuter

From Kashmir and Jaipur, Pashmina shawls travel all over the world, priced for the intricate weaves and needlework

CGH Earth’s USP is its innovative properties. Can its unconventional format be sustained?

Design firm Casa Forma promises “London designs” to its Indian clients

How luxury watch makers are aggressively selling themselves to an indulgent Indian customer base

Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country

RPG Group CFO Subba Rao Amarthaluru on managing costs during a downturn

Add a dash of luxury to your next road trip or event by availing the services of KTC India and Victoria Car Rental