A fragrant affair
Enter the world of haute parfumerie with these luxury brands
Siddhi Nayak - July 22, 2016
"Using celebrities is a strategy that belies a luxury brand"
Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country
June 03, 2016
"Don't fall in a seasonal rut, keep unveiling new products"
Rajesh Jain, MD and CEO, Lacoste India, on how affordable luxury brands can create a strong customer pull
Team Outlook Business - January 07, 2015
Spend it like Beckham
The recession has not stopped those in big Indian cities from splurging on luxury experiences
Kishore Singh - July 31, 2015
The McLuxury conundrum
Are brands guilty of destroying the very premise on which they were founded?
Kishore Singh - January 30, 2015