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Vasanth Kumar, executive director of Max Fashion on how to avoid branding mistakes

South African investment firm Brait has just completed a successful $1.2-billion bid for British retailer New Look

To create a company of one, the biggest asset is authenticity of the founder, writes Paul Jarvis

While the recent growth in industrial production of just 0.5% is cause for concern, MSMEs across clusters believe that FY20 will be good for business

When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

The Lalbhai family is knitting a strategy that aims to transform Arvind into a retail and brand powerhouse

GCMMF's MD, RS Sodhi on what it took to build the Amul brand

What does it take to build an iconic brand? How can Indian companies become one?

An extract from Jonah Berger's book 'Contagious'

Researchers study why Chinese firms have fauled at creating brand equity

Researchers find out that best metric to assess brand equity is actually shareholder value, stocks and share value.

GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India

Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country

Xerox India MD Rajat Jain on how to successfully transform a brand

Omega's Raynald Aeschlimann on how to succeed in the Indian luxury market

Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of nostalgia and new gen references

Brand-Building founder Ambi Parameswaran reviews R Gopalakrishnan's 'Doodles on Leadership' — a book that reasons why a leader's journey is not restricted to the boardroom

United Spirits is back on the growth path with Diageo’s focus on premiumisation

The auto slowdown has victims across the dealer and brand spectrum

What makes this Tata brand so endearing? You may think the answer is in the question but there’s much more going on behind the scenes

Liquor brands have a clever new way of selling to younger audiences, through well-crafted web series and digitally-supported pop events

This young beer brand is on its way to disrupt the lager beer market in Delhi

Three-year-old lifestyle electronics brand, boAt has figured out a winning formula in a cluttered market

One of Omega’s most iconic timepieces, the original Seamaster Professional Diver 300M celebrates its 25th anniversary this year. To mark the occasion, the brand has unveiled a complete facelift of this legendary watch 

Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers