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Why Siraj Chaudhry of Cargill India wants to be a much bigger processed foods player

 NYT bestselling author Robert Cialdini on how to make your audience receptive to your pitch

Psychologist Howard Gardner explains why a successful business leader may not be a good business leader

Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights

Tim Irwin, in his book Extraordinary Influence, discusses a new approach to giving feedback to motivate workers

Clint Watts writes how social media makes it possible for cyber criminals to influence public perception  

Here's how to build a fulfilling professional life  

Jane Mayer traces the lives of billionaires to explain the hidden influence of money on American democracy

Ever noticed how emotions influence your spending habits and sometimes leads you astray? Dan Ariely has answers to counteract them

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

The cognitive neuroscientist duo caution us that our minds don't work the way we think they do

First Global’s Devina Mehra is a prime example of not confining oneself to established norms and winning on one’s own terms

An excerpt from 'The Small Big: Small changes that spark big influence' by Steve Martin, Noah Goldstein & Robert Cialdini

Economic growth is in limbo but asset prices continue to be valued abstractly

This report studies the significance and the numerous factors that influence strategic decision making

What is the target of identification for a community and what exerts most influence on loyalty of a brand?

Gaurav A Parikh, MD of Jeena Scriptech Alpha Advisors reviews 'Screw business as usual' written by Richard Branson

Draftfcb’s MG Parameswaran reviews brand stories in Adapting for success