Inside India’s Podcast Revolution
The rising popularity of podcasting has made India the third largest listening market in the world. Considered still in its infancy, the Indian podcast industry is drawing attention from brands and has created its own set of influencers who are as popular as they get
Nandini Keshari - December 29, 2023
Be The Change
Changemaker might be a cliched word in a world that is ruled by social media, where influencers are made and unmade every day. In this haze of stories, reels and posts, we sometimes forget to pause and look around to spot those people who work tirelessly to bring perceptible social change.
Suchetana Ray - December 01, 2023
Central Bank Of India, Est. 1911
Central Bank of India was established in 1911 as the first commercial bank to be wholly owned and managed by an Indian. The bank was founded by Sorabji Pochkhanawala, a Parsi banker from Mumbai who was influenced by the swadeshi movement.
July 30, 2023
The Evolution In The Indian Job Market
Work 3.0 represents the third wave of changes for India in its post-colonial history— the first came in 1947 after independence, the second in 1991 after the economic liberalisation and third in 2020 when the pandemic struck. In an attempt to provide insights into the future of work, workplace and workers, authors Avik Chanda and Siddhartha Bandyopadhyay explore the various underlying factors that have influenced these changes
April 29, 2023
Influence
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Suchetana Ray - September 28, 2022
Influencer’s Compulsion
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Vinita Bhatia - September 28, 2022
Bharat Under The Influence
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Pallavi Chakravorty - September 28, 2022
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Decentralising Influence
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022