Secret Diary of Patu Keswani — Part 2
Researchers study why Chinese firms have fauled at creating brand equity
Researchers find out that best metric to assess brand equity is actually shareholder value, stocks and share value.
Sewage treatment plants that mimic nature could heal our lakes, stop deaths in poorly aired sewage systems and save us money
Uber India assures its drivers of support at all times
Over 50 foreign fashion brands have split with their local partners in the past five years. What’s gone wrong?
Arun Thukral, ex-MD, CIBIL on how small and medium businesses can manage their creditworthiness
WestBridge Capital's Sumir Chadha has an enviable mid-cap investing track record
Dabur’s Mohit Burman has made a financial foray.
The software-as-a-service industry is set to be worth $144 billion by 2022, and India has a seat at the high table
Why Star outbid its rivals to bag the TV and digital rights of IPL and how it plans to make the most of its costliest wager
Synthite has emerged as the country’s largest exporter of value-added spices
The story of how KRBL became the world’s biggest exporter of basmati rice
They might lose a battle, but they won't lose the war. What makes them unbeatable?
A growing domestic market has spurred smartphone manufacturing but the development of a component ecosystem is critical to take it to the next level
The race is on to develop a 100% Indian smartphone. But what's the driver, really?
Jewellery makers are trying to polish slackening sales by reaching out to an all-new segment of buyers
FCB Ulka's Ambi Parameswaran reviews Dheeraj Sinha's India Reloaded
Nantoo Banerjee on Boar in Boots
This special issue features six companies that have created brands that stand out in the international arena
The Outlook Business-Value Research annual ranking of fund managers
The marquee private equity firm’s strategy of lending to growth companies and risky turnarounds has backfired badly, denting its reputation as a savvy financier
These enterprises* have earned their title by blending social good with employee welfare
Outlook Business and Great Place to Work® bring you the second annual listing of India’s Best Workplaces For Women. Read on to know what these admirable companies are doing right
With a focus on affordability and variety, the Sweden-based furnishing major has scripted a success story in almost every country it operates in. Will the script play out here?
The world’s second largest wheat producer hopes to rein in its import bill next fiscal