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Researchers study why Chinese firms have fauled at creating brand equity

Researchers find out that best metric to assess brand equity is actually shareholder value, stocks and share value.

Sewage treatment plants that mimic nature could heal our lakes, stop deaths in poorly aired sewage systems and save us money

Uber India assures its drivers of support at all times

Over 50 foreign fashion brands have split with their local partners in the past five years. What’s gone wrong?

Arun Thukral, ex-MD, CIBIL on how small and medium businesses can manage their creditworthiness

WestBridge Capital's Sumir Chadha has an enviable mid-cap investing track record

Dabur’s Mohit Burman has made a financial foray.

The software-as-a-service industry is set to be worth $144 billion by 2022, and India has a seat at the high table

Why Star outbid its rivals to bag the TV and digital rights of IPL and how it plans to make the most of its costliest wager

Synthite has emerged as the country’s largest exporter of value-added spices

The story of how KRBL became the world’s biggest exporter of basmati rice

They might lose a battle, but they won't lose the war. What makes them unbeatable?

A growing domestic market has spurred smartphone manufacturing but the development of a component ecosystem is critical to take it to the next level

The race is on to develop a 100% Indian smartphone. But what's the driver, really?

Jewellery makers are trying to polish slackening sales by reaching out to an all-new segment of buyers

FCB Ulka's Ambi Parameswaran reviews Dheeraj Sinha's India Reloaded 

Nantoo Banerjee on Boar in Boots

This special issue features six companies that have created brands that stand out in the international arena

The Outlook Business-Value Research annual ranking of fund managers

The marquee private equity firm’s strategy of lending to growth companies and risky turnarounds has backfired badly, denting its reputation as a savvy financier

These enterprises* have earned their title by blending social good with employee welfare

Outlook Business and Great Place to Work® bring you the second annual listing of India’s Best Workplaces For Women. Read on to know what these admirable companies are doing right

With a focus on affordability and variety, the Sweden-based furnishing major has scripted a success story in almost every country it operates in. Will the script play out here?

The world’s second largest wheat producer hopes to rein in its import bill next fiscal