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Why a brand represents much more than its logo or service

Nebulaa’s MATT grain analyser ensures better pricing for farmers

How Parle Products has ditched its mass brand image by scaling up its premium offerings

In its latest campaign, Bata promises to surprise you, if only you move over its stereotypical image

A boom in the shrimps business is driving Avanti Feeds’ growth, but its Holy Grail lies in the processing business. Can the AP-based aquaculture firm do an encore?

Businesses across the country’s industrial clusters are optimistic about FY19

Kochi’s spice trade is flourishing, but seafood and chemical firms have reason to complain

Chaman Lal Setia, which has seen a sales CAGR of 17.5% in six years despite no capex, is the country's most efficient rice processor

What makes SKM Egg Products India’s most innovative export-oriented food processing unit

Rising demand and profitability have improved matters for Pune's food processing units 

Independent market expert Ambareesh Baliga feels there is more value beyond Jain Irrigation’s core MIS business

Solar-powered water pumps promise prosperity to small salt producers in the Rann of Kutch

The SME platform on the BSE is under a cloud after the recent Sebi order over suspect money laundering

Mumbai-based Krishi Star hopes to alleviate farmer woes by incorporating them in the supply chain

How do firms maintain their image and ensure good vibrations for their brands?

Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?

High capital costs notwithstanding, single-screen theatres are embracing digital technology

Kamal K Sharma, managing director of Lupin, lists the 5E principles for promoting leadership in an organisation

Image consultants are showing corporate executives how to make a visible difference in their career graphs

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