Why a brand represents much more than its logo or service
Nebulaa’s MATT grain analyser ensures better pricing for farmers
How Parle Products has ditched its mass brand image by scaling up its premium offerings
In its latest campaign, Bata promises to surprise you, if only you move over its stereotypical image
A boom in the shrimps business is driving Avanti Feeds’ growth, but its Holy Grail lies in the processing business. Can the AP-based aquaculture firm do an encore?
Businesses across the country’s industrial clusters are optimistic about FY19
Kochi’s spice trade is flourishing, but seafood and chemical firms have reason to complain
Chaman Lal Setia, which has seen a sales CAGR of 17.5% in six years despite no capex, is the country's most efficient rice processor
What makes SKM Egg Products India’s most innovative export-oriented food processing unit
Rising demand and profitability have improved matters for Pune's food processing units
Independent market expert Ambareesh Baliga feels there is more value beyond Jain Irrigation’s core MIS business
Solar-powered water pumps promise prosperity to small salt producers in the Rann of Kutch
The SME platform on the BSE is under a cloud after the recent Sebi order over suspect money laundering
Mumbai-based Krishi Star hopes to alleviate farmer woes by incorporating them in the supply chain
How do firms maintain their image and ensure good vibrations for their brands?
Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?
High capital costs notwithstanding, single-screen theatres are embracing digital technology
Kamal K Sharma, managing director of Lupin, lists the 5E principles for promoting leadership in an organisation
Image consultants are showing corporate executives how to make a visible difference in their career graphs