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The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch

OTT players are splurging on 'Originals' to stay ahead

How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Why Star outbid its rivals to bag the TV and digital rights of IPL and how it plans to make the most of its costliest wager

Chairman Uday Shankar talks about Star India's strategy after its IPL win

Why Star paid top dollar for India's premier domestic tourney

A frugal approach and concerted effort to build its regional presence are paying off for Zee Entertainment

Netflix’s premium positioning may not fetch it the VOD crown in India, but it will still end up a winner

Every media player wants a shot at the over-the-top content market. Which one will crack the puzzle first?