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Quantum Consumer Solutions’ Meena Kaushik defied cynics to not only elevate her discipline but also emerge as an astute entrepreneur

Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth  

How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands

Companies are increasingly hopping on to the cause-related marketing bandwagon to bump up their businesses