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How India’s biggest co-operative dairy Amul is scripting its growth strategy

Can good marketing fool people all the time?

Start up businesses are exploiting the power of Facebook’s reach in order to target their audience with zero marketing spend

The next inescapable step for the telecom department might be a demand notice running into multi-billion dollars to the country’s largest corporation Reliance Industries

Sahil Gilani, Director-Sales and Marketing, Gits Food, shares his investment preferences

These companies have been ranked based on their stock's excess return over the Sensex for a five-year period

If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did

The chairman of Parag Milk Foods is crazy about Mexican food and snow clad towns

If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money

French major Lactalis, with Tirumala, Anik and Prabhat buys, has placed a difficult bet in Indian dairy industry. What is their secret super power?

Oil marketing companies have hit a 52-week low on the back of hardening crude and rupee depreciation

Semly Pro's 'negative keywords' tracker saves money on digital marketing

Darren Bridger explains how insights from the field of neuro design can enhance customer engagement

HUL snaps up Adityaa Milk to strengthen its position in the fast growing ice-cream and frozen dessert market

Chennai-based Hatsun Agro has leveraged technology along with its direct procurement model to become a leading milk supplier in the south

How OnePlus succeeded with an unconventional marketing strategy

AI is fast becoming mainstream with companies now using it to enhance their marketing strategy

Here's how to build a fulfilling professional life  

 Sain wants to become the go-to dairy alternative for every vegan and health-conscious consumer

RRPL’s refinery could well shape up only on paper given the opposition from landowners

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

How artificial intelligence just might replace you at your workplace