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In its new campaign, Parle Products goes whacky to stay relevant

Direct selling FMCG major Amway is now looking beyond established channels to grow its presence in India

QSR chains such as McDonald's, KFC & Domino's are tweaking their recipe for growth

Kishore Biyani buys a significant chunk in FMCG venture Future Consumer

Secret Diary of Suresh Narayanan Part-2

Despite the excise tax exemptions ending in a couple of years, Baddi is still seen as a hospitable cluster

Leading finance minds on how to navigate the funding environment in 2017 

While some of the older brands in textiles have faded away, Raymond has managed to nurture its identity

The pharma-to-FMCG player is leveraging its herbal equity to gain market share in other categories. Can it win?

After sinking in ₹700 crore as fresh investments, can ENIL weather falling revenue and rising operating costs?

Homegrown FMCG brands and MNCs are hitching their wagon to the herbal trend

The ITC management has been on a selling spree over the past month

Demonetisation might just have delayed the earnings recovery

Plain is passe, popcorn is now available in a lip-smacking avatar

Cadbury 5 star's popular duo are back promoting the all new variant

Wai Wai noodles launches its first ever pan-nation ad campaign 

Tata Sky's new TVC highlights the moments of love that it can rekindle among couples

Growing Internet penetration and smartphone adoption is driving marketers towards digital advertising

The milk and value-added products space has seen a lot of froth of late, and private players might edge co-operatives out

CEO Varun Berry has baked up growth at Britannia. Can he keep it crispy?

Large FMCG companies are making expensive acquisitions to buck the slowdown. Will the strategy pay off?

A tale of how intelligence and serendipity combined to create the killing of a lifetime

Market sentiment has turned negative but the love for consumer durables continues

Slow growth and high valuations seem to be making investors wary of FMCG stocks

Can Jyothy Laboratories’ transformation help it outrun its competitors in the FMCG market?

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