When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
Larger Than Life
S.S. Rajamouli has been a catalyst for change in the perception of south Indian films. His blockbusters like Baahubali and RRR are credited with revitalising the Indian film industry when it struggled to impress masses
Giridhar Jha - December 01, 2023
When A Celebrity Shifts Gears
For actress Kriti Sanon, 2023 has been a year of accomplishments. She won her first National Film Award for best actress for Mimi. She also launched two new ventures—skincare brand Hyphen and production company Blue Butterfly Films—and has been pouring her heart and mind into both. In an interview with Outlook Business, Sanon talks about her growth as an actor, deep commitment to her companies and future plans
Outlook Business - December 01, 2023
Guneet Monga: A Winner for the Independent Spirit
Before Guneet Monga’s win for The Elephant Whisperers, no Indian production had ever won an Oscar. Her triumph represents a better future for independent filmmakers in India
Parth Singh - December 02, 2023
India Tunes at the Oscars
By bringing the much-coveted Oscar home, Naatu Naatu broke the decades-old jinx that has followed Indian films at the Academy Awards. Alongside, it has catapulted the country into the league of the Asian cinema that is challenging American and European dominance in the global market
Giridhar Jha - March 29, 2023
Can SRK Break The Southern Comfort?
2022 was a year of hits for south Indian films and misses for Bollywood. Will the latter learn from its debacle or will it again bank on star power for deliverance?
Kamalika Ghosh - January 30, 2023
Walking The Talk
PVR joint managing director Sanjeev Kumar Bijli sources his daily quota of happy hormones through his exercise routines
Sneha Kanchan - August 28, 2022
Moviemaker Or Messiah?
Manish Mundra is known for producing critically acclaimed films such as Masaan and Newton but not many know how he went all out to support people during the pandemic
Giridhar Jha - November 28, 2021
Happy days will be here again, assures Perfetti Van Melle in its latest ad
Alpenliebe is once again spreading smiles through its heartwarming ad
Shailaja Mohapatra - August 21, 2020
Virtual door to good fortune
ITC’s new digital film celebrates 20 years of e-Choupal initiative and the smiles it has brought to millions of Indian farmers
Shailaja Mohapatra - June 29, 2020