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OTT players are splurging on 'Originals' to stay ahead

Mahindra Finance is tapping new segments to tackle the errant monsoon and fickle farm incomes

CropIn’s data-driven app makes farm management easy for corporates and remunerative for farmers

Farming tools no longer mean just a plough and a tractor, but smart devices guided by big data and analytics. Make way for the tech-savvy kisan!

In fighting off a patriarchal society to claim what rightfully belonged to her, Lata Bajoria found a whole new meaning to life

Pick a plot, grow your crop and take it home, Bengaluru-based Farmizen makes farming easy

Stellapps is deploying affordable IoT solutions to weed out inefficiencies in dairy farms

SV Agri’s ecosystem for potato farming is proving to be a win-win for growers as well as food processors

Suma Agro is improving crop yields by restoring soil fertility in an organic way

Independent market expert Ambareesh Baliga feels there is more value beyond Jain Irrigation’s core MIS business

Bhushan Agro’s unique lease-your-land concept is quietly gaining      acceptance among farmers — no mean achievement in a country where land is dearer than lives

An early proponent of organic farming, Ecofarms is making a difference to farmers’ lives in Odisha and Maharashtra

Yashas cultivates freshwater pearls and exports the entire produce to France

Himalaya sources rare herbs from contract farmers, NGOs and, yes, jailed convicts

The market for organic produce is expanding as more consumers, more brands and better prices hit the shelves everywhere