When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
Giving Back To Society Is What Keeps Hamdard Relevant: Hamid Ahmed
Hamdard, meaning a companion in pain, made a humble beginning in 1906 as a small affordable Unani clinic. Less than half a century later, it was converted into a trust, with a pledge to use profits for charitable purposes. Hamid Ahmed, who is the great-grandson of founder Hakeem Abdul Majeed, and CEO and trustee of Hamdard Laboratories India (Food Division), elaborates on the company’s expansion plans, strategies and hopes for newly launched and upcoming products
Rajat Mishra - July 28, 2023
RBI’s Unsure Walk With E-Rupee
The central bank’s discourse on CBDC is caught between its abhorrence for private digital currencies and FOMO on innovation in global financial order. Its cautious steps on e-rupee may conceptually sit well with a government that wants a digitised economy, but they put a question mark on the bank’s intent on the ground
Neeraj Thakur - December 31, 2022
Going ‘Off-Road’ To Get Back On Track
Himanshu Arya, CEO & Founder of Grapes Digital’s love for off-roading keeps him busy over the weekends
Akhila Damodaran - October 01, 2021
Farm laws won’t ‘till’ the balance in farmers’ favour
The three controversial laws may do little to improve the lives of a large majority in the sector. A more nuanced approach is what is urgently needed
Shruti Venkatesh - February 06, 2021
Swinging wildly between splurging and skimping, has PepsiCo India lost its way?
Over the past decade, the company has been losing or barely holding on to its market share in various categories
Krishna Gopalan - October 19, 2020
Tata Consumer Products is not letting the slowdown slow it down
Under new CEO Sunil D’Souza, the FMCG major is adding distribution muscle to crank up its brand engine
Krishna Gopalan - September 30, 2020
For a good night’s sleep
Peps Industries’ new digital campaign, conceptualised by Phantom Ideas, can put you in a deep slumber
Shailaja Mohapatra - June 03, 2020
Deepsync's AI can clone your voice without you speaking
The Delhi-based start-up has developed algorithms that can clone any voice with super accuracy
Shruti Venkatesh - April 23, 2020
Tarun Rai
By taking a ‘helicopter view’ and spending quality time with friends, Wunderman Thompson South Asia Chairman & Group CEO keeps stress away
February 18, 2020