Lawrence Cunningham on what makes Berkshire sustainable and why he thinks the successor has it relatively easy
AI is fast becoming mainstream with companies now using it to enhance their marketing strategy
Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media
Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function
Private labels are the mainstay of global retailers but it will be a while before they make their mark in India
Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?
Pierre-Yves Arzel, managing director, L'Oreal India, offers suggestions to make a global brand succeed in India
Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid
Mukesh Bansal, founder and CEO, Myntra, lists five musts while building an e-commerce business
Brands such as Caviar and Gresso are redefining the way you look at your phone, giving it a life of its own
Marzin Shroff's cherished collection includes brands such as Monteverde, ST Dupont, Lamy, Lapis Bard, Sheaffer and Parker
Look like a million bucks and a citizen of the planet with sustainable brands such as Stella McCartney, Chopard and Okapi
With premium cycle brands such as Scott, Trek and Giant, you can pedal your way into weekends
As organisations and brands aspire to make more data-driven decisions, India’s advanced analytics talent pool is set to explode.
If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick
Liquor brands have a clever new way of selling to younger audiences, through well-crafted web series and digitally-supported pop events
The beauty of music lies in the beholder’s headphones. And if you are an audiophile, brands such as Audeze and Focal have you covered for all your needs
Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money
Olx's 'Set Hai ’campaign seeks to reinforce itself as the ultimate smart choice destination
It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events
UK-based market research firm, YouGov, asked Indians which brands they thought were most patriotic
Adidas India is launching premium brands to scale its presence and counter competition
