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Lawrence Cunningham on what makes Berkshire sustainable and why he thinks the successor has it relatively easy

AI is fast becoming mainstream with companies now using it to enhance their marketing strategy

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media

Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function

Private labels are the mainstay of global retailers but it will be a while before they make their mark in India

Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?

Pierre-Yves Arzel, managing director, L'Oreal India, offers suggestions to make a global brand succeed in India

Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid

Mukesh Bansal, founder and CEO, Myntra, lists five musts while  building an e-commerce business

As organisations and brands aspire to make more data-driven decisions, India’s advanced analytics talent pool is set to explode.

If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick

The beauty of music lies in the beholder’s headphones. And if you are an audiophile, brands such as Audeze and Focal have you covered for all your needs

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money

Olx's 'Set Hai ’campaign seeks to reinforce itself as the ultimate smart choice destination

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Chinese brands led by Xiaomi take a firm grip on India’s smartphone market

When the blues hit, a round of golf always cheers up the CEO of MAS Brands India

UK-based market research firm, YouGov, asked Indians which brands they thought were most patriotic

Adidas India is launching premium brands to scale its presence and counter competition

Luxury tea brands are giving this humble beverage a new taste

Luxury automobile brands are redefining interiors by giving them a personal touch

How Jyothy Laboratories sparked growth in brands bought from German consumer giant Henkel

Regional ice cream brands are looking to play on their strengths as they aspire to go national

A clutch of niche auto brands want to woo Indian car buyers. Can they succeed where others have failed?