Lawrence Cunningham on what makes Berkshire sustainable and why he thinks the successor has it relatively easy
AI is fast becoming mainstream with companies now using it to enhance their marketing strategy
Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media
Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function
Private labels are the mainstay of global retailers but it will be a while before they make their mark in India
Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?
Pierre-Yves Arzel, managing director, L'Oreal India, offers suggestions to make a global brand succeed in India
Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid
Mukesh Bansal, founder and CEO, Myntra, lists five musts while building an e-commerce business
As organisations and brands aspire to make more data-driven decisions, India’s advanced analytics talent pool is set to explode.
If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick
The beauty of music lies in the beholder’s headphones. And if you are an audiophile, brands such as Audeze and Focal have you covered for all your needs
Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money
Olx's 'Set Hai ’campaign seeks to reinforce itself as the ultimate smart choice destination
It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events
UK-based market research firm, YouGov, asked Indians which brands they thought were most patriotic
Adidas India is launching premium brands to scale its presence and counter competition
How Jyothy Laboratories sparked growth in brands bought from German consumer giant Henkel
Regional ice cream brands are looking to play on their strengths as they aspire to go national
A clutch of niche auto brands want to woo Indian car buyers. Can they succeed where others have failed?
