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Harvard Business School professor Bharat Anand on using the internet to foster customer interaction

Darren Bridger explains how insights from the field of neuro design can enhance customer engagement

Be careful before you remove the human from the consumer engagement equation 

Ravi Kirpalani, MD of Castrol India, on how to keep your dealer network motivated at all times

Gamification as a means of employee engagement has finally caught the fancy of Indian companies. Is it ready to go mainstream?

CoCubes is India’s largest online campus hiring platform connecting colleges and companies