Doing Good Is Good Business
When a corporation pushes its energies and helps resolve social sector challenges through its engagement, it indirectly stimulates its own business development
Rajashree Birla - November 01, 2022
‘Fans Respect Brands With Strong Culture, Right Attitude’
Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement
November 29, 2022
Start-ups sprinkle stardust over wishes, and mint money
They have set up websites through which fans and brands can get celebrities to indulge them
Debangana Ghosh - September 17, 2020
Crafting For The Non-Conscious
Darren Bridger explains how insights from the field of neuro design can enhance customer engagement
August 17, 2018
Adding Human Intelligence
Be careful before you remove the human from the consumer engagement equation
Subrahmanyam KVJ - July 27, 2018
“The real path to success is not greater reach, but greater engagement”
Harvard Business School professor Bharat Anand on using the internet to foster customer interaction
V Keshavdev - July 10, 2018
“Provide opportunities for employees to participate in strategic decision-making”
Quess Corp CMD Ajit Isaac on five ways to create a culture of empowerment
April 12, 2018
"Involve dealers in decision-making by proactively seeking their inputs"
Ravi Kirpalani, MD of Castrol India, on how to keep your dealer network motivated at all times
April 20, 2015
Gamification
Gamification as a means of employee engagement has finally caught the fancy of Indian companies. Is it ready to go mainstream?
Vikas Kumar - January 06, 2015
CoCubes
CoCubes is India’s largest online campus hiring platform connecting colleges and companies
Kripa Mahalingam - December 17, 2015