Swinging wildly between splurging and skimping, has PepsiCo India lost its way?
Over the past decade, the company has been losing or barely holding on to its market share in various categories
Krishna Gopalan - October 19, 2020
A country that drinks together
Liquid luck is helping state governments fill up their coffers as people line up for a drink
May 07, 2020
Prashant Pitti
The ED and CTO of EaseMyTrip is smitten by Scotland — its mountains and its drinks
November 02, 2019
Soul Food
The subsistence crop of yesteryears, ragi has been revived through breakfast cereals, snacks and health drinks
Anwesha Mitra - September 06, 2019
Twirl, sniff, drink in style!
If you are a wine connoisseur or someone who appreciates drinking traditions, Moser has the perfect barware to lift up your spirits
Ankita Marwaha - August 02, 2019
Coke’s Cleanse
The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz
Krishna Gopalan - March 15, 2019
Low on energy
Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth
Jash Kriplani - June 27, 2016
An unquenchable thirst
After a forgettable outing in the energy drinks space, Ramesh Chauhan is now trying to get back into soft drinks. Will he be lucky this time around?
Rajat Ubhaykar - April 15, 2016
Bisleri pops the cola
Bisleri Pop marks Ramesh Chauhan's return to carbonated drinks
Krishna Gopalan - February 29, 2016
Bottled nostalgia
The matte doypacks from Paper Boat are ensuring that our favourite regional beverages aren’t just things of memory
Himanshu Kakkar - June 12, 2015