"Involve your dealers in the planning for new products"
Sunder Genomal, managing director of Page Industries, on five non-monetary ways to keep your dealer network motivated
May 03, 2019
Keeping the flock happy
Automobile companies are building alternate revenue streams for their dealers. Is this enough to drive competition away?
Himanshu Kakkar - June 27, 2016
"Dealers still need to be convinced of our efforts"
After shoring up Maruti's rural presence, Mayank Pareek is set to give Tata Motors a taste of the hinterland
Rachit Vats - May 18, 2015
"Involve dealers in decision-making by proactively seeking their inputs"
Ravi Kirpalani, MD of Castrol India, on how to keep your dealer network motivated at all times
Team Outlook Business - April 20, 2015