With its cloud-based offering, freshdesk helps its clients address customer issues promptly

Shoppers Stop’s vice-chairman BS Nagesh on increasing footfalls at retail chains

Asha Gupta, managing director, Tupperware India, suggests effective ways of direct selling

Sunil Jose, senior area VP and country leader, Salesforce India on five ways to exceed customer expectations

Four entrepreneurs share their journey of scaling up and going global at the Smart Enterprise Cluster Meet in Pune — Part 2

Pidilite Industries’ Fevikwik forges a new bond with its women customers

TalentSprint's Santanu Paul explores the science behind word-of-mouth and the key to retaining customers

Dinesh Malkani, President, Cisco Systems, India & SAARC, on five ways to compete effectively

Food startups are banking on Indian cuisine to woo customers, but scalability won't come easy

Ravi Gilani on how most service providers end up annoying the very people they are trying to serve -their customers

There's a slew of food delivery apps. But will they succeed in luring customers away from good ol' phone orders?

According to this study, social media helps brands communicate with its customers directly and engage in conversations to serve them better

Businesses built with passion have values that customers identify with

Will the choice of corporate branding after a merger help secure the loyalty of employees, customers and investors?

Credit cards linked to fixed deposits are good for customers and even better for banks

Luxury experts' recommendations on how to succeed in the Indian market

Philips is getting closer to its customers with exclusive branded outlets for its home lights

Skydeelz sells genuine electronic factory seconds to small-town customers — at deep discounted prices, of course