“Care for customers like you are concerned about their future, worries and aspirations”
As the consumer constantly evolves in an ever-changing world, Ron Kaufman explains how companies can keep up
Debangana Ghosh - March 17, 2020
The Art of New Product Pricing
Can’t decide optimal pricing for new B2B products? Your customers might have answers
March 13, 2020
F... for Falooda
With its trademark quirk, Swiggy’s new campaign attempts to sensitise ‘hangry’ customers
Shruti Venkatesh - January 28, 2020
"Look after your customers — don’t short-change them"
As the CEO of Maruti Suzuki, Jagdish Khattar dealt with several challenging situations by building strong relationships with his team and ecosystem partners, and keeping his ear to the ground
December 10, 2019
Age No Bar
The adorable couple — Asha and Bala — are back, as Vodafone once again reminds its customers to celebrate life to the fullest
Shruti Venkatesh - July 16, 2019
Consumer E-Tales
Businesses are using digital reach to co-create products with customers
October 25, 2018
Plugging The Leak
CustomerSuccessBox has cracked the formula to the customer retention problem most SaaS companies face
Shilpa Elizabeth Abraham - December 23, 2017
Durable Fix
Pidilite Industries’ Fevikwik forges a new bond with its women customers
Somdyuti Datta Ray - December 12, 2017
“Customers expect companies to anticipate the products they need next”
Sunil Jose, senior area VP and country leader, Salesforce India on five ways to exceed customer expectations
November 29, 2017
"Identify experiences that customers want for good"
Amit Agarwal, SVP and country head, Amazon India, on five ways to exceed customer expectations
July 19, 2017
