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With its cloud-based offering, freshdesk helps its clients address customer issues promptly

As the CEO of Maruti Suzuki, Jagdish Khattar dealt with several challenging situations by building strong relationships with his team and ecosystem partners, and keeping his ear to the ground

Shoppers Stop’s vice-chairman BS Nagesh on increasing footfalls at retail chains

Amit Agarwal, SVP and country head, Amazon India, on five ways to exceed customer expectations

Asha Gupta, managing director, Tupperware India, suggests effective ways of direct selling

Sunil Jose, senior area VP and country leader, Salesforce India on five ways to exceed customer expectations

Mukesh Bansal, founder and CEO, Myntra, lists five musts while  building an e-commerce business

Four entrepreneurs share their journey of scaling up and going global at the Smart Enterprise Cluster Meet in Pune — Part 2

With its trademark quirk, Swiggy’s new campaign attempts to sensitise ‘hangry’ customers

The adorable couple — Asha and Bala — are back, as Vodafone once again reminds its customers to celebrate life to the fullest

Businesses are using digital reach to co-create products with customers

Pidilite Industries’ Fevikwik forges a new bond with its women customers

CEAT Tyres reminds customers that investing in tyres can help save money too 

TalentSprint's Santanu Paul explores the science behind word-of-mouth and the key to retaining customers

Dinesh Malkani, President, Cisco Systems, India & SAARC, on five ways to compete effectively

New players are using co-marketing to draw customers and scale up

Food startups are banking on Indian cuisine to woo customers, but scalability won't come easy

Ravi Gilani on how most service providers end up annoying the very people they are trying to serve -their customers

Sundeep Sikka, CEO, Reliance Capital AMC, on how to manage time productively

There's a slew of food delivery apps. But will they succeed in luring customers away from good ol' phone orders?

According to this study, social media helps brands communicate with its customers directly and engage in conversations to serve them better

Bhandari Exports makes handcrafted furniture that has customers the world over

Businesses built with passion have values that customers identify with

Will the choice of corporate branding after a merger help secure the loyalty of employees, customers and investors?

Vizury's re-targeting solutions work smartly to bring back online customers who drop off without purchasing

Credit cards linked to fixed deposits are good for customers and even better for banks