"Often, companies start with the product not really thinking about why someone would want that product"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 27, 2018
"Just as people use money to buy products or services, they use social currency to achieve desired positive impressions"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 31, 2018
The six pack of entrepreneurship
Here's what you need to survive in the competitive start-up world
Neeraj Batra - March 09, 2017
Metal mettle
'Pital Nagari' Moradabad’s brass handicrafts business has a brand new sheen, thanks to this company Designco
Kandula Subramaniam - July 03, 2015