Businesses are using digital reach to co-create products with customers
HDFC Life's senior EVP Sanjay Tripathy reviews Martin Lindstrom's book 'Small Data'
Large FMCG companies are making expensive acquisitions to buck the slowdown. Will the strategy pay off?
Market sentiment has turned negative but the love for consumer durables continues
AI is fast becoming mainstream with companies now using it to enhance their marketing strategy
Facing sluggish volume growth due to slowdown in rural consumption, FMCG companies reported muted numbers in Q4FY19
Bharti Axa Life Insurance’s CEO Sandeep Ghosh on how to avoid mis-selling
Manish Patel of Highland Capital Partners talks about future trends in consumer technologies
Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media
Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function
Private labels are the mainstay of global retailers but it will be a while before they make their mark in India
Secret Diary Of Harsh Mariwala — Part 2
Will opening a factory store damage the brand’s image and divert consumers from its main retail outlets?
Pierre-Yves Arzel, managing director, L'Oreal India, offers suggestions to make a global brand succeed in India
Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid
Mukesh Bansal, founder and CEO, Myntra, lists five musts while building an e-commerce business
With changing consumer habits, Indian retail is geared for a bright future ahead
As the consumer constantly evolves in an ever-changing world, Ron Kaufman explains how companies can keep up
To consumer brand start-ups looking to raise capital, here’s a ready-reckoner on Fireside Ventures.
For the ultra-rich Indians, millions of rupees is just chump change. Here's what makes them loosen their purse strings
Brands such as Caviar and Gresso are redefining the way you look at your phone, giving it a life of its own
As the Tata Group merges its consumer businesses to form an FMCG giant, investors are lining up to order
Marzin Shroff's cherished collection includes brands such as Monteverde, ST Dupont, Lamy, Lapis Bard, Sheaffer and Parker
Look like a million bucks and a citizen of the planet with sustainable brands such as Stella McCartney, Chopard and Okapi