Wishing on stars
Despite concerns about its efficacy, celebrity brand endorsements are showing no signs of fading out
Krishna Gopalan - November 23, 2015
Suspended fortunes
The Rs.300 crore riding on actor Salman Khan in celebrity endorsements and film productions is safe, for now
Team Outlook Business - May 15, 2015
The eyes have it
Bright colours and packaging, and celebrity endorsements make L’Oréal’s brands a hit with young women
Rashmi K Pratap - June 25, 2015