Painting The Orchards Red
Coca-Cola India's Project Unnati is rejuvenating the agriculture ecosystem with its focus on efficient farming practices like ultra-high density plantation, drip irrigation, etc. This has helped apple farmers in Uttarakhand significantly raise their productivity and income
Naina Gautam - August 28, 2023
BCCI's Fair And Equal Play
BCCI’s decision to bring in pay parity between men and women cricketers in the country is a momentous chapter in the history of the sport in India
Kamalika Ghosh - November 29, 2022
Karni Singh Jasol: A Heritage Conservationist’s Life Cut Short
The director of Jodhpur’s Mehrangarh Museum Trust died in an accident earlier this year. In his short life, he left an indelible mark in the area of museology and heritage conservation and promotion in India
Naina Gautam - November 29, 2022
‘We Consider Private Companies Important Stakeholders On One Health’
As part of the One Health initiative, we are looking to reduce the incidence of diseases that can be prevented and are organising vaccination drives in critical areas, says Union minister Parshottam Rupala
Rajiv Tikoo - January 28, 2022
The Winning Story Of CoWIN
The CoWIN app played a vital role in the smooth functioning of India’s vaccination drive. We bring you its behind-the-scenes story
Jeevan Prakash Sharma - November 28, 2021
The Rise And Rise Of Sports NFTs
While Amitabh Bachchan has become the first Indian celebrity to launch his own NFT collection, major cricket boards such as BCCI are waiting it out before tying up with any NFT platform. Can this change for the better?
Soumitra Bose - October 01, 2021
Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
‘Industry safety is not a compliance requirement but a business investment’
Joseph K Oomen, managing director India, DuPont Sustainable Solutions, talks about building a safety culture at workplace to avoid industrial accidents and tragedies
July 26, 2021
Endless grief
In the second wave of the pandemic, crematoriums are overflowing and even melting under the strain
May 04, 2021
Harvesting growth, not uncertainty. That is the challenge
India’s agriculture sector will wither away unless the government finds a way to fertilise it
July 11, 2020