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What lessons can you learn from your clients? Prabhakar Mundkur finds out in Ambi Parameswaran's 'Sponge'

Pidilite’s Madhukar Parekh has institutionalised his instinctive approach, laying the ground to perpetuate its spectacular success  

A niche player in the rigid plastic packaging space and attractive valuation make Mold-Tek an interesting small-cap bet

The advertising mavericks' 20-year-old friendship perfectly balances quirk and business

Hardcore foodies that they are, Sideways Consulting's founders have spiced up their friendship with trust, honesty and candour

Ferrero is aiming for an ever bigger share of the Indian market. But will Mondelēz let it?

Cadbury 5 star's popular duo are back promoting the all new variant

How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands

A look at how well-known brands across businesses have plodded their way through controversies

Why Mars could have a long wait ahead if it’s looking for success in the Cadbury-dominated Indian chocolate market

In a largely unorganised packaging market, Manjushree Technopack has managed to create a niche of its own

Digital marketing will play a huge role in the future success of brands