That Tumbling Feeling for FMCG Companies
India’s FMCG giants are struggling with sluggish growth. Declining sales and tough competition from local brands have dampened the sentiments around many popular legacy brands. Can the marquee names rev up a new growth engine?
Ayaan Kartik - February 29, 2024
In the Market, Old Is Gold
There was a lot of hype around the growth potential of new age brands like Zomato, Paytm and Nykaa at the time of launch of their initial public offerings two to three years ago, but the poor show of these IPOs at the bourses reflected the sentiments of increasingly cautious investors who prefer to bet on the strong fundamentals of legacy companies
Devanshu Singla - December 29, 2023
Inside India’s Podcast Revolution
The rising popularity of podcasting has made India the third largest listening market in the world. Considered still in its infancy, the Indian podcast industry is drawing attention from brands and has created its own set of influencers who are as popular as they get
Nandini Keshari - December 29, 2023
It Is Important for Brands to Build Real Conversations: Rajdeepak Das
Advertising has its own dos and don’ts. Rajdeepak Das, chief executive officer and chief creative officer of advertising and marketing company Leo Burnett for South Asia and chairman of the South Asia creative council at multinational advertising company Publicis Groupe, talks about the five most common advertising mistakes made by Indian companies
October 31, 2023
The Lure of Goa’s High Spirits
Besides its scenic beaches and old-world charm, a major driver of Goa’s economic growth is its alcoholic beverage, or alco-bev, industry. It is powered by indigenous recipes, a large number of distilleries and brands, the growing culture of craft spirits and a business-friendly environment among other factors
Chandreyi Bandyopadhyay - October 01, 2023
Emami’s Persistent Bear Hug
After more than four successful decades, FMCG major Emami, which owns popular brands like Navratna oil, BoroPlus, Kesh King, etc., seems to be losing its charm among retail investors. Why has it lost significant value at the bourses in the last five years?
Devanshu Singla - August 28, 2023
The Company That Catches Patron’s Eye for 100 Years
A brand is owned in consumer minds. The mind-ownership of brands is more important a facet to focus upon, rather than the business and financial ownership of these brands
Harish Bijoor - July 28, 2023
Mensa Brands: Steering Clear Of The ‘Winner-Takes-All’ Approach
Ananth Narayanan, founder of Mensa Brands, talks about his plans to build a tech-led house of brands with omnichannel as the lynchpin
Vinita Bhatia - April 29, 2023
‘Access To Customer Service Is New For Indian Buyers’
Value ecommerce has emerged as the one-stop solution for consumers looking for value for time and money while shopping. Himanshu Chakrawarti, chief executive officer of Snapdeal Marketplace and Stellaro Brands, talks about five ways in which ecommerce has changed the Indian shopper’s behaviour forever
March 29, 2023
A Statement Lost In Fashion
Clothing brands make claims of being eco-friendly, but is it a trend of greening or greenwashing?
Sneha Kanchan - January 30, 2023