Will the choice of corporate branding after a merger help secure the loyalty of employees, customers and investors?
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
Vistaprint India shows how to win over a tough crowd regardless of your profession
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Can good marketing fool people all the time?
Why a brand represents much more than its logo or service
Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 1
GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India
GCMMF's MD, RS Sodhi on what it took to build the Amul brand
Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'
Vasanth Kumar, executive director of Max Fashion on how to avoid branding mistakes
An extract from Jonah Berger's book 'Contagious'
Niraj Dalal of 3A Capital foresees good tidings in store for Delta, the country’s only listed casino play
Book extract from Kartikeya Kompella's The Definitive Book of Branding
Jagdeep Kapoor of Samsika Marketing Consultants points out five branding mistakes to avoid
Reebok’s branding for the Indian market is set to match its international standards with CrossFit