Vasanth Kumar, executive director of Max Fashion on how to avoid branding mistakes
South African investment firm Brait has just completed a successful $1.2-billion bid for British retailer New Look
To create a company of one, the biggest asset is authenticity of the founder, writes Paul Jarvis
While the recent growth in industrial production of just 0.5% is cause for concern, MSMEs across clusters believe that FY20 will be good for business
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
The Lalbhai family is knitting a strategy that aims to transform Arvind into a retail and brand powerhouse
Jack Trout, founder, Trout & Partners
GCMMF's MD, RS Sodhi on what it took to build the Amul brand
What does it take to build an iconic brand? How can Indian companies become one?
An extract from Jonah Berger's book 'Contagious'
Researchers study why Chinese firms have fauled at creating brand equity
Researchers find out that best metric to assess brand equity is actually shareholder value, stocks and share value.
GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India
Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country
Xerox India MD Rajat Jain on how to successfully transform a brand
Omega's Raynald Aeschlimann on how to succeed in the Indian luxury market
To consumer brand start-ups looking to raise capital, here’s a ready-reckoner on Fireside Ventures.
Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty
Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of nostalgia and new gen references
Brand-Building founder Ambi Parameswaran reviews R Gopalakrishnan's 'Doodles on Leadership' — a book that reasons why a leader's journey is not restricted to the boardroom
United Spirits is back on the growth path with Diageo’s focus on premiumisation
The auto slowdown has victims across the dealer and brand spectrum
What makes this Tata brand so endearing? You may think the answer is in the question but there’s much more going on behind the scenes
This young beer brand is on its way to disrupt the lager beer market in Delhi
Three-year-old lifestyle electronics brand, boAt has figured out a winning formula in a cluttered market
One of Omega’s most iconic timepieces, the original Seamaster Professional Diver 300M celebrates its 25th anniversary this year. To mark the occasion, the brand has unveiled a complete facelift of this legendary watch