That Tumbling Feeling for FMCG Companies
India’s FMCG giants are struggling with sluggish growth. Declining sales and tough competition from local brands have dampened the sentiments around many popular legacy brands. Can the marquee names rev up a new growth engine?
Ayaan Kartik - February 29, 2024
Inside India’s Podcast Revolution
The rising popularity of podcasting has made India the third largest listening market in the world. Considered still in its infancy, the Indian podcast industry is drawing attention from brands and has created its own set of influencers who are as popular as they get
Nandini Keshari - December 29, 2023
When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
In the Market, Old Is Gold
There was a lot of hype around the growth potential of new age brands like Zomato, Paytm and Nykaa at the time of launch of their initial public offerings two to three years ago, but the poor show of these IPOs at the bourses reflected the sentiments of increasingly cautious investors who prefer to bet on the strong fundamentals of legacy companies
Devanshu Singla - December 29, 2023
The Comedy Showstopper
The actor and comedian has faced several challenges but his ability to make people laugh, his next-door-boy image and the ability to connect with masses, have enhanced his brand value
Ankita Mookherjee - December 01, 2023
When A Celebrity Shifts Gears
For actress Kriti Sanon, 2023 has been a year of accomplishments. She won her first National Film Award for best actress for Mimi. She also launched two new ventures—skincare brand Hyphen and production company Blue Butterfly Films—and has been pouring her heart and mind into both. In an interview with Outlook Business, Sanon talks about her growth as an actor, deep commitment to her companies and future plans
Outlook Business - December 01, 2023
It Is Important for Brands to Build Real Conversations: Rajdeepak Das
Advertising has its own dos and don’ts. Rajdeepak Das, chief executive officer and chief creative officer of advertising and marketing company Leo Burnett for South Asia and chairman of the South Asia creative council at multinational advertising company Publicis Groupe, talks about the five most common advertising mistakes made by Indian companies
October 31, 2023
The Lure of Goa’s High Spirits
Besides its scenic beaches and old-world charm, a major driver of Goa’s economic growth is its alcoholic beverage, or alco-bev, industry. It is powered by indigenous recipes, a large number of distilleries and brands, the growing culture of craft spirits and a business-friendly environment among other factors
Chandreyi Bandyopadhyay - October 01, 2023
Emami’s Persistent Bear Hug
After more than four successful decades, FMCG major Emami, which owns popular brands like Navratna oil, BoroPlus, Kesh King, etc., seems to be losing its charm among retail investors. Why has it lost significant value at the bourses in the last five years?
Devanshu Singla - August 28, 2023
The Company That Catches Patron’s Eye for 100 Years
A brand is owned in consumer minds. The mind-ownership of brands is more important a facet to focus upon, rather than the business and financial ownership of these brands
Harish Bijoor - July 28, 2023