Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
Krishna Gopalan - March 05, 2020
The Great Indian Circus
With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?
Chaitanya Dalmia - May 06, 2017
In the first inning, IPL made money for everyone but the broadcasters. Will the next inning be any different?
Krishna Gopalan - December 20, 2016
Are you serious?
The Bombay High Court's decision to shift IPL matches will shrink team owners' revenue
Krishna Gopalan - April 19, 2016
Our cover story tries to make sense of the high stakes game that is cricket advertising.
N Mahalakshmi - July 16, 2015
Change of pace
The Indian Premier League looks on increasingly shaky ground. Is this the beginning of the end?
Krishna Gopalan - December 22, 2015