The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?
In the first inning, IPL made money for everyone but the broadcasters. Will the next inning be any different?
The Bombay High Court's decision to shift IPL matches will shrink team owners' revenue
Our cover story tries to make sense of the high stakes game that is cricket advertising.
The Indian Premier League looks on increasingly shaky ground. Is this the beginning of the end?