The ‘Alt’ernate Strategy
How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry
Shruti Venkatesh - June 25, 2018
Driving On Empty
If a sense of urgency is missing among automakers in taking electric seriously, it is because of the huge investments that have already gone into making conventional cars
N Mahalakshmi - June 19, 2018
The Big Fight for Fortis
Despite promoter woes and possible contingent liabilities, Fortis is an asset that many are willing to fight over
Kripa Mahalingam - April 23, 2018
Netflix now streaming...
Netflix’s premium positioning may not fetch it the VOD crown in India, but it will still end up a winner
V Keshavdev - January 24, 2017
The soap rani
Though she didn’t set out to be a queen bee, Ekta Kapoor overcame early setbacks to create the most prolific production house in the country
Sonia Mariam Thomas - October 26, 2015
Balaji Telefilms is betting on a new script
With a renewed focus on commissioned programming, Balaji Telefilms wants to regain its mojo
Jitendra Kumar Gupta - August 21, 2015
Watch them groove
Young viewers and listeners are such a massive audience that they are shaping the way entertainment is served up
Krishna Gopalan - June 25, 2015