The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz
ITC is banking on its distribution and differentiated products to become a serious player in the highly competitive dairy industry . Can it pull it off?
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
Amul India wants you to not only watch what you're eating but also what you're calling it
HUL snaps up Adityaa Milk to strengthen its position in the fast growing ice-cream and frozen dessert market
Dairy companies are growing by venturing beyond their home market and launching value-added products
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Regional ice cream brands are looking to play on their strengths as they aspire to go national
Amazon’s Global Selling program is providing a much-needed platform to Indian sellers to export their products across the US and other markets
Why Star paid top dollar for India's premier domestic tourney
Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 2
Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 1
GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India
GCMMF's MD, RS Sodhi on what it took to build the Amul brand
A niche player in the rigid plastic packaging space and attractive valuation make Mold-Tek an interesting small-cap bet
What does it take to build an iconic brand? How can Indian companies become one?
Secret Diary of RS Sodhi Part-1
Secret Diary of RS Sodhi Part-2
Bound by the passion for theatre, the founders of Rage Productions are now a family
Ferrero is aiming for an ever bigger share of the Indian market. But will Mondelēz let it?
Secret Diary of Raghav Bahl Part-1
Rising demand and profitability have improved matters for Pune's food processing units
CEO Varun Berry has baked up growth at Britannia. Can he keep it crispy?
HUL’s premium ice cream offering is unlikely to give the chills to local players
Dairy players are cashing in on the rising demand for high-margin value-added milk products
How India’s biggest co-operative dairy Amul is scripting its growth strategy