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When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

Amul India wants you to not only watch what you're eating but also what you're calling it

HUL snaps up Adityaa Milk to strengthen its position in the fast growing ice-cream and frozen dessert market

Dairy companies are growing by venturing beyond their home market and launching value-added products

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Regional ice cream brands are looking to play on their strengths as they aspire to go national

Amazon’s Global Selling program is providing a much-needed platform to Indian sellers to export their products across the US and other markets 

Why Star paid top dollar for India's premier domestic tourney

Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 2

Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 1

GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India

GCMMF's MD, RS Sodhi on what it took to build the Amul brand

A niche player in the rigid plastic packaging space and attractive valuation make Mold-Tek an interesting small-cap bet

What does it take to build an iconic brand? How can Indian companies become one?

Secret Diary of RS Sodhi Part-1

Bound by the passion for theatre, the founders of Rage Productions are now a family

Ferrero is aiming for an ever bigger share of the Indian market. But will Mondelēz let it?

Secret Diary of Raghav Bahl Part-1

Rising demand and profitability have improved matters for Pune's food processing units 

CEO Varun Berry has baked up growth at Britannia. Can he keep it crispy?

HUL’s premium ice cream offering is unlikely to give the chills to local players

Dairy players are cashing in on the rising demand for high-margin value-added milk products

How India’s biggest co-operative dairy Amul is scripting its growth strategy

Promethean’s innovative battery-driven milk chillers is a win-win proposition for dairy owners and farmers

How Danone is differentiating itself in the Indian dairy market

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