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Researchers created an experimental model to see how readers interact with ad content across media

Secret Diary of Ronnie Screwvala — Part 2

When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

Semly Pro's 'negative keywords' tracker saves money on digital marketing

Soaring digital growth has a lot in store for the media and entertainment industry

KFC's beloved mascot invites everyone to come explore a new world

In its latest campaign, Bata promises to surprise you, if only you move over its stereotypical image

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

Can good marketing fool people all the time?

By bagging domestic cricket rights, Star India now has an iron grip over India’s biggest sport

It all starts with a brave small step, Oxemberg iterates in its latest campaign

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Anita Bhogle is the superwoman, who enabled her kids and Harsha to pursue their dreams

Zomato goes all out to get your attention in this latest ad campaign

Ola wants you to know that calling for an auto now is as simple as booking a cab 

The shy and reserved Lara Balsara Vajifdar had big shoes to fill, but with her indefatigable approach she has taken Madison World to greater heights

Panetteria has a do-it-yourself solution for the average woman's cooking woes

In its latest campaign, Haier presents itself as a unifier of eccentric members in each family

Chairman Uday Shankar talks about Star India's strategy after its IPL win

Uber India assures its drivers of support at all times

Mathrubhumi’s latest campaign reiterates its credibility as a platform for businesses to advertise 

GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India

Adidas encourages India to support unconventional sports and athletes in its Fan The Fire campaign

Shoppers Stop reminds you of the excitement you feel when you walk down the aisle

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