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Researchers created an experimental model to see how readers interact with ad content across media

With slice-of-life instances, Fullerton India shows how it can help in fulfilling aspirations of people

Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films

If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick

Liquor brands have a clever new way of selling to younger audiences, through well-crafted web series and digitally-supported pop events

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

Secret Diary of Ronnie Screwvala — Part 2

Semly Pro's 'negative keywords' tracker saves money on digital marketing

Soaring digital growth has a lot in store for the media and entertainment industry

KFC's beloved mascot invites everyone to come explore a new world

In its latest campaign, Bata promises to surprise you, if only you move over its stereotypical image

Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge

Can good marketing fool people all the time?

By bagging domestic cricket rights, Star India now has an iron grip over India’s biggest sport

It all starts with a brave small step, Oxemberg iterates in its latest campaign

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Anita Bhogle is the superwoman, who enabled her kids and Harsha to pursue their dreams

Zomato goes all out to get your attention in this latest ad campaign

Ola wants you to know that calling for an auto now is as simple as booking a cab 

The shy and reserved Lara Balsara Vajifdar had big shoes to fill, but with her indefatigable approach she has taken Madison World to greater heights

Panetteria has a do-it-yourself solution for the average woman's cooking woes

In its latest campaign, Haier presents itself as a unifier of eccentric members in each family

Chairman Uday Shankar talks about Star India's strategy after its IPL win