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Skechers, a late entrant in the Indian market, struck gold by going after the untapped walkers’ market 

D:FY wants to sell high-end sneakers at honest prices

A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally

Adidas India is launching premium brands to scale its presence and counter competition

As the 2018 FIFA World Cup kicks off, India seems to be content with just painting walls

Adidas encourages India to support unconventional sports and athletes in its Fan The Fire campaign

Despite striking dissimilarities, the Mehra siblings have carved a niche for themselves in the fashion industry

Woodland's Harkirat Singh is reducing his real estate exposure and relying on mutual funds and gold bonds

For Adidas' Dave Thomas, rugby has delivered its share of life lessons

Kering CEO François-Henri Pinault ruling out selling the German brand despite losing market share

Professor and author Anil K Gupta on the successes and failures of Chinese companies

When it comes to clothes for the young, retail chains and small street shops hold their own ground

The youth economy is burgeoning. Marketers are scrambling to keep pace with this confounding yet rewarding segment

It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?

Reebok’s branding for the Indian market is set to match its international standards with CrossFit