July 20, 2018 : Business Articles and Interviews | Outlook Business
In It For The Long-Haul
IndiGo needs a new success formula if it wants to crack long-haul

Enterprise / TrendFandom Shopping

A whole bunch of merchandising start-ups are cashing in on pop culture

Enterprise / FeaturePacking It Right

Bizongo is combining technology and business acumen to fulfil the packaging needs of corporate India

Strategy / FeatureOvernight Phenomenon

How OnePlus succeeded with an unconventional marketing strategy

Strategy / Interview“The real path to success is not greater reach, but greater engagement”

Harvard Business School professor Bharat Anand on using the internet to foster customer interaction

Strategy / AD BREAKMaking Memories

Madhya Pradesh Tourism presents the state through its tourists' eyes 

Markets / TrendIs there more downside to PSU bank stocks?

After the RBI warned of further rise in NPAs, PSU bank stocks have resumed their downtrend

Markets / TrendQuick gain

IndusInd Bank CEO Romesh Sobti makes the most of the rally by taking home Rs.78 million

Markets / FeatureCherry-Picking Fallen Angels — Part 1

Mid-cap stocks have corrected much more than the broad market. Where should you bottom-fish?

Markets / FeatureRevving up for the future

India Nippon Electricals stands to gain as domestic OEMs shift to electronic ignition systems in order to meet BS-VI norms

Markets / FeatureCherry-Picking Fallen Angels — Part 2

Here is a list of stocks that have fallen in the small and mid-cap carnage despite reporting robust numbers

C'est la vie / My FavouriteNadia Chauhan

Parle Agro's Nadia Chauhan is not only an experimental foodie but also a traveller at heart

C'est la vie / Pursuit of HappinessHumble Bibliophile

How Kotak Asset Management’s MD Nilesh Shah has kept his passion for Gujarati literature alive

C'est la vie / The Good LifeFreshly Brewed

Luxury tea brands are giving this humble beverage a new taste

C'est la vie / HARDBOUNDDeceptive Intuition

The cognitive neuroscientist duo caution us that our minds don't work the way we think they do

The Big Story / Lead StoryFlying Into Uncharted Territory

IndiGo dominates the Indian skies, but its tried-and-tested strategy may not work internationally