January 19, 2018 : Business Articles and Interviews | Outlook Business
When Small Is Big
Paytm is looking to cash in on its e-wallet franchise to fuel its growth as a payments bank

Enterprise / Big IdeaKeeping the bugs at bay

Crowd security testing platform Threatbar has your back no matter what the bugs are in your software

Enterprise / Big IdeaLifesavers on call

After establishing its footprint across India, MUrgency is hoping to take its emergency medical response network global

Enterprise / FeatureCollective Gains

B2B online marketplaces help SMEs reduce costs and lead time by offering a more transparent and faster procurement process

Strategy / FeaturePremium Attraction

Luxury carmakers are driving into smaller Indian towns to woo the emerging elite

Strategy / Interview"Often, companies start with the product not really thinking about why someone would want that product"

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

Strategy / AD BREAKHunger games

Zomato goes all out to get your attention in this latest ad campaign

Markets / TrendPiling On Limestone

Prashant Jain-managed HDFC MF bumps up its holding in Orient Cement  

Markets / FeatureAs good as it gets

Mid-cap stocks are likely to continue their winning streak but the risk-reward in some sectors are no longer favourable

The Big Story / Lead StoryOpening a New Account

Vijay Shekhar Sharma is looking beyond financial inclusion with Paytm Payments Bank. Will he succeed?