Great Value is the largest private brand at Walmart. Grocery products from Great Value, with brands such as Equate (pharmacy), Mainstay (low-cost furniture and bedding), Ol’Roy (dog food), Dr Thunder (soft drink) and Parent’s Choice (baby products) bring in close to 40% of the big-box retailer’s revenues of $421 billion. Similarly, UK-based retail giant Tesco earns 50% of its £64 billion revenue from private brands. Its two private labels Tesco Value and Tesco Finest are worth £1 billion each.
No room for store brands
Private labels are the mainstay of global retailers but it will be a while before they make their mark in India
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