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As the Tata Group merges its consumer businesses to form an FMCG giant, investors are lining up to order

In 1991, Mukul Anand’s Hum had Tiger (Amitabh Bachchan) swinging from chains asking Jumma (Kimi Katkar) for a kiss on a Friday. Jumma chumma de de, went the ditty. For reasons best known to the Indian public, that overt solicitation became wildly popular. In 1996, Tata Tea hit the airwaves with a tamer version — with Javed Jaffrey asking Anu Aggarwal for taazgi (freshness) which sets her off dancing through tea gardens and the factory floor, in a bouncy red dress.