Not socially awkward anymore

Digital media firms are going beyond conventional advertising norms to be a part of the social media revolution

Take one surreptitious look over your shoulder on your next local train or metro ride and be prepared to face a flurry of updates and pings emanating from the dimly-lit screens closest to you. Welcome to the 21st century, where citizens nurture a fervent and almost umbilical connection to their smartphones, constantly stalking strangers, reading about celebrity lives with voyeuristic pleasure or sharing intimate details of their own mundane lives online.